Most business owners don’t know this: the person you choose to sell your business is either going to multiply your exit value or quietly kill your best offer.

Too many South Florida entrepreneurs list their $3M business with a broker who only knows how to sling $300K auto shops. Or they overpay a fancy M&A advisor when they just needed a dialed-in operator to connect them with real buyers.

A defensible business valuation starts with normalized earnings, then adjusts for buyer risk, transferability and financing. This guide explains how South Florida owners can understand their range and improve it before going to market.

You’ve built something amazing. Maybe from scratch. Maybe you took something broken and made it profitable. Either way, the late nights, the payroll stress, the wins—they're yours.

Now you’re staring down the big question: "Should I sell my business?" And if I do... how do I sell without screwing it all up?

Welcome. You’re not alone. We’ve walked hundreds of business owners through this exact transition, and here’s the truth: