How Much Should I Sell My Company For?

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Why Florida Business Owners Trust Sailfish Equity Advisors

Choosing a business broker isn’t just a business decision—it’s a trust decision. For over 25 years, Sailfish Equity Advisors has helped Florida entrepreneurs sell with confidence, clarity, and maximum value.

With 1,000+ deals closed, deep roots across the state, and a 100% success-based model, we’re the Florida business broker owners turn to when results matter most.

What makes us different:

  • Real-World Insight
    We’ve bought, scaled, and sold our own companies—so we understand what’s at stake.

  • Proven Track Record
    From construction and healthcare to SaaS and services, our experience spans industries and deal sizes.

  • Local Expertise, Statewide Reach
    We know the buyers, market trends, and regional nuances from Miami to Pensacola.

  • You Only Pay When You Win
    No upfront fees. No retainers. We only succeed when you do.

  • Custom Exit Strategies
    Whether you're ready to sell now or planning for later, we tailor a plan to meet your goals.

  • Confidential, White-Glove Support
    Your sale stays private. Your legacy stays protected.

Thinking about selling? Let’s talk. Sailfish Equity Advisors is your trusted partner for every step of the journey.

 

How Much Should I Sell My Company For? A Florida Business Owner's Guide

If you’re a Florida business owner asking yourself, "How much should I sell my company for?"—you’re not alone. It’s one of the most important and emotionally loaded questions entrepreneurs face. Whether you’ve built your company from scratch or taken it to the next level, understanding what your business is worth is crucial before making a move.

As a seasoned Florida business broker and M&A advisor, we at Sailfish Equity Advisors have guided over 1,000 business owners through this process across industries. And here’s what we know: your business is probably worth more than you think—but only if you know how to position it right.

Let’s break down what determines your business’s value, what buyers look for, and how to sell with confidence.

What Does It Really Mean to "Value" Your Business?

Business valuation isn’t just about revenue or assets. It’s about answering one core question: What will someone actually pay for your company in today’s market? That’s where things get strategic.

Many owners think, "I make $500K a year, so my business must be worth $1M or $2M."

It’s not that simple.

Buyers look at:

  • Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)

  • Owner add-backs and one-time expenses

  • Customer concentration

  • Growth potential

  • Industry trends (especially in construction, healthcare, and tech)

  • Your role in the business

A professional M&A advisor will use this data to build a defensible valuation that attracts serious offers and withstands due diligence.

Common Valuation Methods Explained

Here are a few ways your business may be valued:

1. Multiple of Earnings (EBITDA or SDE)

This is the most common approach. A healthy business might sell for 3x to 6x EBITDA, depending on factors like size, industry, and risk.

2. Comparable Sales (Comps)

This uses data from similar businesses that have sold recently—like a real estate comp.

3. Asset-Based Valuation

Used when assets drive value (e.g., equipment-heavy or real estate-tied businesses).

4. Discounted Cash Flow (DCF)

A more advanced method looking at projected cash flow, discounted for time and risk.

At Sailfish Equity Advisors, we apply the right method—or a blend—based on your business type and goals.

What Drives Higher Multiples?

Want top dollar? You need to stand out.

High-multiple businesses often share these traits:

  • Recurring revenue or long-term contracts

  • Diversified customer base

  • Strong team that runs the business day-to-day

  • Clean books and financials

  • Growth trends and untapped upside

As a trusted Florida Gulf Coast business broker, we’ve helped sellers turn a 3x business into a 5x+ outcome just by fixing a few of these areas before going to market.

Market Conditions Matter Too

Your business doesn’t exist in a vacuum. Timing the market matters.

  • Interest rates affect buyer financing.

  • Industry demand changes with the economy.

  • Buyer activity can fluctuate by region (e.g., business broker Pensacola deals are trending up).

Right now, we’re seeing strong demand across:

  • Construction and trade companies

  • Healthcare and home health businesses

  • Tech-enabled service providers

Florida-Specific Factors to Consider

If you’re searching how much should I sell my company for and you're based in Florida, there are local nuances:

  • Population growth is driving demand in markets like Miami, Tampa, and Orlando

  • Buyer migration from other states is fueling M&A activity

  • Favorable tax structure in Florida is attractive to buyers

Whether you’re working with a business broker in Jacksonville or an M&A advisor in South Florida, understanding regional trends helps shape your price and buyer strategy.

Should You Price High or Low?

We get this question a lot. Here’s the deal:

  • Price too high? You scare off good buyers.

  • Price too low? You leave money on the table.

That’s why a detailed business valuation is essential.

At Sailfish, our approach is to build a custom valuation backed by market data, your financials, and growth opportunities. Then we test that number quietly in the market.

You’ll know quickly if it’s resonating.

Real Examples: What Businesses Sell For

Here’s a quick snapshot of recent Florida deals:

  • HVAC company in Tampa with $4M in revenue sold for 5.2x EBITDA

  • Healthcare staffing firm in Miami with recurring contracts sold for 6x EBITDA

  • Construction services company in Pensacola sold for 4x SDE with seller staying on post-sale

No two deals are the same—but these are the types of outcomes we help structure every day.

Not Ready to Sell Yet? No Problem.

Even if you’re just exploring the idea of selling, understanding value now can help you:

  • Plan your exit on your terms

  • Fix red flags before going to market

  • Decide when the time is right

If you’ve been Googling "how can I sell my business" but aren’t ready yet, we can still help. We’ll provide a free business valuation and walk you through what you need to know.

Why Work with Sailfish Equity Advisors?

When it comes to answering "how much should I sell my company for?", experience matters.

We are the Florida business broker business owners trust when the stakes are high.

  • 25+ years of real-world experience

  • Over 1,000 business sales closed

  • 100% success-based (we don’t get paid until your deal closes)

  • Experts in construction, tech, healthcare, and service businesses

Whether you’re selling in Miami, Orlando, or across Florida, we help you navigate every step—confidentially, strategically, and with your legacy in mind.

Final Thoughts + Free Valuation Offer

So, how much should you sell your company for? The truth is: it depends.

But with the right team, the right strategy, and the right timing, you can unlock serious value—and walk away with the outcome you deserve.

Schedule a free valuation with Sailfish Equity Advisors today. Let us help you uncover what your business is really worth and build a roadmap to sell with confidence.

Sailfish Equity Advisors — Your trusted Florida business broker and M&A advisor for over 25 years.

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